A clean websitethat sells.

Lagom is Swedish for “just the right amount” — not too much, not too little. We build custom websites and applications — from a site that sells to a booking system. No decoration, just the parts that work.

Manifesto

Less, but better.

Most company websites try to do everything at once — they flash, they slide, they surprise. And they fail at the only thing that matters: they don’t bring customers in. We believe the opposite. A website should be quiet, confident and fast.

The Scandinavian approach isn’t about being sparse for its own sake. It’s about order. Every element on the page has to earn its place — otherwise it goes. What’s left is a clear offer, trust, and a path to getting in touch. That’s lagom: exactly as much as you need.

We don’t build websites that look expensive. We build websites that earn.

How we work

Four steps. No surprises.

01

Consultation and understanding your business

Before we design a single pixel, we want to understand how you make money. Who your customers are, what puts them off, and what finally makes them pick up the phone. That becomes the brief — not a wish list, but a plan.

Meeting · competitor analysis · brief

02

Design and copy

We write the design and the words together, not separately. The layout leads the eye exactly where it should go, and every sentence has a reason to be there. You’ll see a design that makes sense at first glance — on mobile above all.

Wireframe · visual design · copy

03

Build and launch

We build by hand, clean and fast. No heavy templates that take forever to load. We test on real devices, deploy, check it over and hand you the keys — with a short handover session included.

Custom code · testing · deployment

04

Hosting and ongoing care

Launch isn’t the end. We look after hosting, e-mail and your domain, keep an eye on speed and security, and we’re around when you need something changed. The site stays in shape; you get on with your trade.

Hosting · updates · support

Services

Everything around your website in one place.

You don’t have to assemble a designer, a copywriter, a developer and a hosting company. We build the whole thing and keep it running.

01

Web design & build

A website built to sell — design, copy and code. Made by hand so it stays fast and clear, and leads visitors straight to an order or an enquiry.

  • Design
  • Copywriting
  • Development
02

Technical architecture

We handle everything around it: reliable hosting, company e-mail on your own domain, and the domain itself. One place, one partner, no technical worries.

  • Hosting
  • E-mail
  • Domain
03

SEO

A site Google can find and recommend. Clean code, the right structure, real speed, and copy written so people find you exactly when they’re looking for you.

  • On-page
  • Speed
  • Structure
04

Marketing

Once the site works, we add fuel. Campaigns on Google and social media that bring in people with genuine intent — as a follow-on service, never an obligation.

  • Google Ads
  • Social media
  • Follow-on
Under the hood

Not just websites. Custom software.

Booking and attendance systems, business apps, admin panels, automation — software shaped around how your company actually works. And since the same stack runs all of Lagom, we know it holds up.

What we build to order
Booking

Booking and ordering systems

Slots, capacity, payments and automatic reminders. Customers pick a free time online, and it lands in your calendar on its own.

  • Calendar
  • Payments
  • Reminders
HR & attendance

Attendance and HR systems

Hours, shifts, leave and approvals in a few clicks. The end of spreadsheets nobody keeps up to date.

  • Shifts
  • Leave
  • Reports
Applications

Custom business applications

An internal tool built around your process — not a generic box you have to fit into. We build it around how the company really runs.

  • Bespoke
  • Web & mobile
Admin

Admin interfaces

Clear dashboards for managing data, orders and customers. You see what’s happening in the business in one place, in real time.

  • Dashboard
  • Data
  • Reports
Information systems

Catalogues and information portals

Product databases, price lists, an internal wiki or a customer portal — structured information that’s easy to search and updates itself.

  • Catalogue
  • Portal
  • Search
Automation

Automation and integrations

We connect the tools you already use — CRM, e-mail, invoicing, stock. Data passes between them on its own and you stop retyping it.

  • API
  • Webhooks
  • Integrations
We run on it ourselves

Everything at Lagom runs on what we built for ourselves. Here are a few pieces.

Lead pipeline

Our own CRM, no lost enquiry

An enquiry from the site turns itself into a contact and an opportunity in our CRM — no retyping, no sticky notes. Built on Twenty, self-hosted.

  • Twenty CRM
  • Automation
Fan-out

One form, three destinations at once

A submitted enquiry fires three things at the same moment: a Telegram notification, a CRM record and a confirmation e-mail to the customer. If one channel is down, the others carry it.

  • Telegram
  • E-mail
  • 3 channels
Anti-spam

A filter that lets people through

Our own multi-signal score spots a bot by its language and behaviour and drops it quietly — while never turning away a real enquiry, however brief. No captcha.

  • No captcha
  • Scoring
Infrastructure

Hosting and DNS as code

Every site runs in its own container with automatic SSL. A new domain or DNS record is deployed by script, not by hand — which is how we run dozens of sites without chaos.

  • Docker
  • Let’s Encrypt
  • WAPI
Performance

Speed as a craft

We took mobile PageSpeed from 84 to 99. Inlined critical CSS, self-hosted fonts, a hero with no needless JavaScript. The page loads before you can blink.

  • PageSpeed 99
  • Core Web Vitals
Tooling

We automate the boring parts too

Print-ready PDF proposals, bulk website screenshots, company e-mail signatures. Anything repetitive we let run itself — which leaves time for the work that counts.

  • PDF
  • Screenshots
  • Signatures
Work

Selected projects.

Website preview: ArtMoment.cz — Store redesign, Prague · 30 cities

Store redesign

ArtMoment.cz

Prague · 30 cities

A new site for a creative experiences brand, built on Shoptet. Booking a date or buying a gift voucher takes a few clicks.

Website preview: WineList — Wine bar, Prague — Karlín

Wine bar

WineList

Prague — Karlín

64 wines by the glass from nine self-pour dispensers. An atmospheric site straight out of a stone cellar — tasting at your own pace from the first screen.

Website preview: EFSY — Café & bar, Prague — Žižkov

Café & bar

EFSY

Prague — Žižkov

Specialty coffee and breakfast by day, a dark cocktail bar by night. An editorial site that sells both moods of one place.

Website preview: Khromberry — Patisserie & café, Prague 1

Patisserie & café

Khromberry

Prague 1

A Ukrainian patisserie in central Prague. Bespoke cakes, breakfast and specialty coffee — a site you can taste the craft in.

Website preview: ArtMoment — Experience franchise, Prague · Europe

Experience franchise

ArtMoment

Prague · Europe

A franchise site for a creative experiences brand. It takes people from first idea to their own branch — with real numbers and one clear step.

Website preview: PaperTime — Online store, Online store · Shoptet

Online store

PaperTime

Online store · Shoptet

An online store for paper sculptures and papercraft kits. A custom look on top of Shoptet, a clear catalogue and sales campaigns built right into the site.

Pricing

Prices, straight up.

Website design & build

Essential scope

One-pager

15 000CZKone-off

  • Up to 5 pages
  • Bespoke design and UX
  • Responsive — mobile, tablet, desktop
  • Contact form
  • Google Maps integration
  • Basic SEO setup
  • Live within 14 days
Recommended scope

Company website

20 000CZKone-off

  • Multi-page site (up to 10 pages)
  • Bespoke design and UX
  • Design and copy written for you
  • Project gallery and testimonials
  • Form wired up to your e-mail
  • On-page SEO
  • Google Analytics 4
Extended scope

Custom website

35 000CZKone-off

  • No limit on pages
  • Bespoke design and UX
  • Blog / news section
  • Advanced SEO
  • Enquiry / booking system
  • CRM and marketing integration

These are one-off prices for building the site. We’ll pin down the final scope in a consultation, based on what your business actually needs.

Monthly care and marketing

Light

1 000CZK/mo.

Just keeping it running — fully automatic, no marketing.

  • Hosting and site operation
  • Company e-mail on your domain
  • Contact forms
  • 5 content changes a month (by ticket)

Visibility

5 000CZK/mo.

So people start finding you.

Everything in “Light” +

  • SEO and ongoing optimisation
  • Content writing
  • Google Maps profile management
  • Monitoring and analysis

Growth

10 000CZK/mo.

Paid enquiries coming in.

Everything in “Visibility” +

  • PPC campaigns (Google Ads, Sklik)
  • Comparison sites (Heureka, Firmy.cz)

Performance

15 000CZK/mo.

Reach on social media too.

Everything in “Growth” +

  • Meta ads (Facebook, Instagram)

Complete

20 000CZK/mo.

All of your marketing under one roof.

Everything in “Performance” +

  • Marketing strategy
  • Social media management
  • Newsletter

Individual changes and consulting

Work beyond your tier — site changes, consulting and training. We always agree the scope up front.

1 000CZK/hour

These monthly prices are indicative. No lock-in — you change tier with the season and the results. Anything beyond your tier we sort out through the ticket system.

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Average delivery

From approved design to launch

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Websites delivered

Clients across Czechia

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Happy clients

Would recommend us on

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Templates

Every site is built from scratch

Contact

Let’s talk about your website.

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